Paytm Recruitment Drive for 2023 Freshers

About Company : Paytm is India’s leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.

Company Full Name : Paytm
Job Role : Digital Marketing Associate
Degree Needed : Any Degree
Batch : Any Batch
Location : Mumbai/ Remote

Job Description :
Roles and Responsibility :

Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories
Implement platform, email and social media marketing plans for key events and categories
Implement various optimization techniques for continued improvement in digital marketing performance
Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends
Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights
Effectively manage budgets across all digital marketing operations

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Required Qualification and Skills :

1-2 years of relevant experience in digital marketing
Prior hands-on experience in campaign management on digital ad platforms including Facebook ads, Google Adwords and LinkedIn
A thorough understanding of Google Analytics and other digital marketing analytical tools
Hands-on experience in email marketing tools such as Mailchimp and Clevertap

A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns, etc.
An obsession with numbers and a keen eye for trends backed by relevant numbers
Strong written and oral communication skills