AirAsia Recruitment Drive for 2023 Freshers
About Company : It all starts here. 23 years ago, a dream took flight – shaping and forever changing the travel industry in Asia. The idea was simple – make flying affordable for everyone. We started off as just an airline, but today we are now something much, much more. From a network of gateways and getaways, our businesses now include making logistics and banking more accessible (Teleport, BigPay), linking farms with businesses (airasia grocer), and offering online tech education and entrepreneurship (airasia Academy).
Company Full Name : AirAsia
Job Role : Marketing Executive
Degree Needed : Any Degree in Marketing
Batch : Any Batch
Location : Delhi
Job Description :
Roles and Responsibility :
- Responsible for the creation, development, and execution of local marketing & market development activities to achieve business objectives;
- Responsible for briefing campaigns to internal teams and agencies; analyzing, providing feedback, and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
- Monitor, analyze and report campaign performance results against targets set by the business;
- Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction, and objectives;
- Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
- Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
- Act as a Brand Ambassador for AirAsia to build awareness of AirAsia as a global brand in the Low-Cost Carrier space;
- Assist to develop efficient and intuitive marketing strategies
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
- Initiate and control surveys to assess customer and merchant trends and behaviors
- Organize offline events such as workshops or focus groups for customer and merchant research
- Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)
- Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Monitor the progress of campaigns using various metrics and submit reports of performance
- Assist with any ad-hoc day – to – day tasks as required by the team
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Required Qualification and Skills :
- Bachelor’s degree in Marketing or related discipline
- Experience within the airline, travel distribution or hospitality industries, or similar consumer goods business is ideal but not necessary.
- Passionate and creative go-getter with the ability to work independently with little supervision
- A commercial thinker with a keen sense of market & consumer trends
- Excellent analytical skills and ability to understand business financials
- Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail attention
- Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment – achieving both time and budgetary deadlines
- A love for travel, and a keen understanding of different cultures
- Ability and willingness to work across different time zones
- Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties
How to Apply For AirAsia Recruitment Drive 2023 ?
All interested and eligible candidates can apply for this position online via the following link as soon as possible.
Apply link : Click Here
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